Sydney Sweeney’s “Just Sports” Ad Divided the Internet, Enraged Athletes, and Turned a Startup Into a $2 Billion Company
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Sydney Sweeney has a talent for making the entire internet talk about her. In September 2026, she did it by stripping down for a sports betting commercial, and a month later the argument is still going strong. On September 9, 2026, Novig, a sports-only…